Dynamic Planner, the UK’s leading risk based financial planning system, has boosted its data analytics offering with two Data Engineer appointments.

Saranya Vadrevu and Rohan Nandi have joined Dynamic Planner’s Data and Analytics Team led by Business Intelligence Manager, Abhishek Vethanayagam. Together they will drive data-led decision making and provide advanced analytics solutions across strategic initiatives. Saranya will lead the development of data services for advice firms, and Rohan will lead the development of data services for asset managers.

Abhishek Vethanayagam, Business Intelligence Manager at Dynamic Planner said: “With a wealth of experience in data engineering, machine learning, and prescriptive analytics, Saranya and Rohan will enable Dynamic Planner to harness the power of data to support strategic decision-making, optimise processes and drive business growth through the development of data services for the industry.

“This year will see us supporting advice firms and asset managers with key Business Intelligence and Management Information, as well as beginning to explore how AI can be incorporated to drive innovation. Rohan and Saranya will play a key role in this and I look forward to moving our plans forward with them.”

Dynamic Planner, the UK’s leading risk based financial planning system, has launched a pioneering approach to single strategy fund mapping.

Available from today, Dynamic Planner’s Single Strategy Mapped Service is designed to assist the advice industry in making the most accurately informed decisions when it comes to single strategy fund selection. The Single Strategy Mapped Service takes single strategy fund selection to the next level, giving advice firms the ability to create diversified portfolios with far greater accuracy, and clearer, more representative risk look-through to ensure suitability.

Through the precise mapping of instrument-level holdings data against Dynamic Planner’s risk factors and Asset Risk Model, Single Strategy Mapped Service provides greater accuracy and efficiency in the use of single strategy funds, and for the first time, with the same rigour as multi asset solutions.

Dynamic Planner achieves this by sourcing single strategy fund holding data directly from fund providers, rather than via third parties at broad asset allocation level, which enables a level of granularity not previously possible. In addition, with the increasing responsibility assigned to fund managers and how their funds are used through regulation such as Consumer Duty and PROD, Dynamic Planner is also able to support the different asset management models that are emerging as a result.

Chris Jones, Chief Proposition Officer at Dynamic Planner said: “As financial markets have evolved and become more complex, we have ensured that we accurately analyse the underlying holdings of the solutions that we risk profile and map them to our risk factors within our trusted Asset Risk Model. Dynamic Planner users who also build advised portfolios have asked for the same level of granularity and we are pleased to be able to support them with the Single Strategy Mapped Service.

“The new service will provide them with a level of granularity not previously possible, greater efficiency and accuracy, and all within one system with a consistent level of risk throughout. However you organise your business and decide to meet the needs of your clients Dynamic Planner can support you.

“From a PROD and Consumer Duty perspective the Single Strategy Mapped Service also enables the fund manager to more simply and clearly communicate whether a fund is intended to be distributed as a solution or part of a portfolio.

“Recent geopolitical events have raised the awareness and importance of things such as duration, cap size and location within a traditional asset class not only amongst our users but also their clients. We hear that being able to view and discuss this using Dynamic Planner has been very helpful with solutions and we are pleased to support single strategy funds in the same way.”

Key Benefits of Single Strategy Mapped Service

The Single Strategy Mapped Service is part of the research journey in Dynamic Planner which continuously evolves to support the needs of users and now includes:

Not a Dynamic Planner user? Schedule a free no-obligation demo with a business consultant and experience the full functionality of Dynamic Planner.

A new low code integration platform now enables your firm to integrate Dynamic Planner with other systems you use to manage your client relationships. Compared to Open API, low code integration provides an even simpler way to integrate technology, managing much of the complexity of mapping your client data.

What does it do?

Initially, Dynamic Planner’s low code integration enables you to create or update client [and their partner’s] details in Dynamic Planner. For example, if you have a CRM system which isn’t integrated to Dynamic Planner, we hope this provides a straightforward way of sending client details to Dynamic Planner, without having to invest too much time building an integration.

Specifically, the integration will check and allow you to match the incoming client details to your clients which already exist in Dynamic Planner, minimising duplication and ensuring Dynamic Planner remains a clean and reliable system of record for your firm. After first creating or matching a client, subsequent information received about that client will be treated as an update, without needing to match again.

What’s the difference between low code and Open API?

Dynamic Planner’s low code integration is built on top of its Open API, extending it to enable users and firms to build integrations with the system faster.

The Open API provides a lower level of control and access to a wider range of data items in Dynamic Planner. However, to create an integration, the system on the other side of the integration has more to do, other than sending data over. The shape of the data in the other system will likely be different to what is required in Dynamic Planner, so mapping will be required.

How does it work?

We’ve deliberately designed Dynamic Planner’s low code integration to have a simple interface. To create or update a client [and if appropriate, their partner] using it, you are presented with a simple set of options:

  1. Login to Dynamic Planner [if you don’t already have an active session]
  2. Confirm your organisation [helpful if you work across advisers / teams)
  3. If it’s the first time Dynamic Planner has seen this client ID, you’ll see potential client matches
  4. If the client is new, you see the data you’re set to add to Dynamic Planner
  5. If the client exists, you see how updated data will update details already in Dynamic Planner
  6. Once import is complete, you’ll be directed to Dynamic Planner and the respective client’s dashboard, where you can continue working

How do we imagine this being used?

Dynamic Planner already has deep integrations with intelliflo office, Iress Xplan and Time4Advice CURO. But there are lots of CRMs out there. Dynamic Planner’s low code integration offers a simple way for firms who use them to begin integrating with Dynamic Planner – without having to invest so much time and effort. As always with integrations, the possibilities are endless. We’re excited to see how Dynamic Planner’s user community adopts and adapts this ability.

Need deeper integration?

We’ve intentionally kept the low code integration simple, to make the ingestion of client data quicker and simpler. If you want to import arrangements, and incomes and expenditures, we suggest looking at Dynamic Planner’s Open API, a more traditional RESTful API which makes more data available. However, you will have to write more code to manage the more sophisticated processes.

What’s next?

Over time, at Dynamic Planner, we plan to expand the low code integration to enable more data to be pushed into Dynamic Planner, and allow different planning processes to be launched automatically.

If you would like to make use of Dynamic Planner’s low code integration, reach out to the team and email us at Integrations@DynamicPlanner.com . We will be happy to support you and provide more details.

In what has been a challenging year from both an economic and regulatory perspective, resilient advice firms are embracing change and looking to the future, reveals new research from Dynamic Planner, the UK’s leading risk based financial planning system.

Published today, Dynamic Planner’s third annual Spotlight Report ‘Resilient and Embracing Opportunity: The financial advice landscape in 2023’, has found that while regulation was cited by 1 in 4 as being the no 1. headache for 2023, firms have shown their mettle, with 9 out of 10 confident they have met the key outcomes of Consumer Duty despite the significant challenges it presented.

Technology has been a key enabler, with 85% of the group, drawn from one of the largest advice communities in the UK – the 6,950 users of Dynamic Planner – saying it has improved their ability to serve clients, and close to three-quarters believing it is also helping them to meet regulatory requirements.

Yasmina Siadatan, Chief Revenue Officer at Dynamic Planner said: “The financial advice industry has embraced technology and its ability to help firms meet regulatory requirements, whilst unlocking productivity gains and deepening client relationships. Advisers were faced with a significant test this year in the form of Consumer Duty – but despite the challenges, the mood is one of resilience and looking to the future.”

Overall, the picture that emerges from this year’s survey is of a thriving industry. Firms continue to increase adviser numbers, and the vast majority of advice professionals are serving more clients than they were three years ago. However, 2023 undeniably brought challenges in the form of a more difficult economic environment and a major regulatory deadline. As a result, the picture is more nuanced than it was in 2022.

Key findings for 2023 include:

Yasmina Siadatan continued: “Overall, despite the economic environment and regulatory shift, the mood is positive, and some of the challenges may be easing as 2023 draws to a close. Although Consumer Duty implementation has not been easy with firms viewing regulation as their biggest headache – they also are confident they have got it right.

“Firms are making significant productivity gains through the use of apps, tools and other new technologies, allowing advisers to service more clients more efficiently. As these efficiencies grow, firms could unlock the ability to service lower-value clients – something they currently identify as too time-consuming for the profits available.”

Download the full Spotlight report.

Dynamic Planner, the UK’s leading risk based financial planning system, has announced a new integration with CURO from Time4Advice.

Advisers using the integration will be able to move clients’ data and reports between CURO and Dynamic Planner efficiently and securely. Once in Dynamic Planner’s single system, all client information and valuation data will automatically pull through to different processes. Room for error is removed and advice firms will be enabled to quickly and accurately provide clients with the information they need, when they need it.

Yasmina Siadatan, Chief Revenue Officer at Dynamic Planner said: “Data, data security and MI are fundamental to the growth of our financial planning partner firms which is why we are committed to our long-term strategy of continuously improving the flow of information to and from Dynamic Planner.

“Today we are delighted to announce our two way integration with CURO, the latest in our growing suite of strategic integration partners, consisting of the major back offices and platform providers. We know we help transform efficiencies of partner firms and look forward to driving further integrations as we build out the Dynamic Planner ecosystem.”

Roland Rawicz-Szczerbo, Founding Director of Time4Advice said: “For too long the disconnected nature of the legacy technologies in common use has frustrated the potential of our industry, creating an advice service that is limited in reach, neglecting the vast majority of people that need, but cannot afford, quality financial advice. Leveraging modern, enterprise grade technology, Time4Advice’s integration of CURO with Dynamic Planner is the first step in the delivery of a fully integrated ecosystem for financial advisers. We are all about challenging the inefficiencies manifest in today’s outdated technologies and look forward to working with Dynamic Planner and our other strategic technology partners to drive change in an industry that desperately needs it.”

This latest integration is the continuation of Dynamic Planner’s commitment to solving industry wide inefficiencies, a strategy at the heart of the firm’s vision.

Not a Dynamic Planner user? Schedule a free no-obligation demo with a business consultant and experience the full functionality of Dynamic Planner.

Dynamic Planner has launched Product and Platform Research, ‘fit for the future tech’ which gives advisers the ability to research investment and retirement products, whilst meeting the evolving needs of clients and regulation.

Part of Dynamic Planner as standard, Product and Platform Research is available to Dynamic Planner users from today and comes with all the benefits of working seamlessly within one system, avoiding the risks of re-keying and miscalibration.

The technology powering Dynamic Planner’s Product and Platform Research is designed in line with PROD and Consumer Duty regulatory requirements, putting clients at the heart of the process, and has data sourced direct from providers across the UK market. It simplifies what can be a vast task, enabling advisers to quickly identify those features that can lead to good client outcomes.

Rather than ‘scoring’ products or providers by the number of features, Dynamic Planner’s Product and Platform Research empowers the adviser with all the information necessary to determine which matches the need and preferences of the consumer. Selection criteria and research can be saved and matched to a firm’s target market. At a firm level, advisers can manage their centralised propositions, segmenting clients into defined target markets and tying product research to them.

Chris Jones, Proposition Director at Dynamic Planner said: “The world of financial planning and regulation has evolved more than ever this century. Yet in the area of research, firms have been stuck with technology of the past, faced with as many as 300 product features and the challenge of matching and explaining them to a client. We asked advice firms what we could do to help them navigate this maze of features. They told us they wanted clarity over complexity, a simplified process and something different to what they had used before.

“Working from a blank canvas, we have been able to create technology that is fit for now and the future, and guided by PROD and Consumer Duty. Dynamic Planner’s Product and Platform Research puts clients at its heart, simplifying the process and efficiently highlighting product features which can be demonstrated to lead to good client outcomes. It provides an unblinkered view of the market with all information, sourced directly from providers.

“We’ve gone even further to meet the needs of the financial planning process and built the ability to segment clients into defined target markets, tying product research to them to consistently deliver good outcomes. Along with potential cost savings, it has the key benefit of being part of Dynamic Planner’s one system, enabling firms to save time, money and work seamlessly in one place.”

Not a Dynamic Planner user? Schedule a free no-obligation demo with a business consultant and experience the full functionality of Dynamic Planner.

By Josh Knight, Head of Product

It has been a busy spring at Dynamic Planner. We have several, exciting new product features to help make your advice process even more efficient and engaging for your clients.

Notably, we launched our new Client Access feature. This allows you to capture responses to the client profiling questionnaires directly from the client before your meetings. You might have used the earlier version of this in the old version of Dynamic Planner. It quickly gained a lot of attention during Covid and lockdowns in the past two years.

The new version of this feature has even more flexibility to help you integrate it into your advice process. You can find out more about it.

1. Get a link rather than email

By default, Dynamic Planner will send out an email to the client containing the link; one less thing for you to worry about. But we know that the personal touch can be preferable and you may already be sending an email to your client with prep work ahead of a meeting.

In instances like that, you can simply get the link from Dynamic Planner, without it being sent out. Copy and paste it into your own email, and you are good to go.

2. Brand the client screens for your firm

For some clients, using Client Access might be one of their first interactions with your firm, certainly in a digital environment. Presenting your brand across all your touchpoints is important and helps reassure clients.

To help here, you can easily customise the Client Access screens with your firm’s logo and main brand colour. You can have any colour, as long as it’s hexadecimal. You can tweak colours and upload your logo on the Client Access settings page.

3. Take personalisation to the next level. Add your profile photo

While branding is applied at a firm level, to help your clients know that the request has come from you, you can also upload your profile photo to Dynamic Planner on your account settings page. Once uploaded, the Client Access screens will show your profile photo.

4. Set the defaults to match your process

The new Client Access tool allows you to capture responses to each of the four client profiling questionnaires in Dynamic Planner. We have, for reference, got further enhancements on the way to allow you to capture even more information from your client, but we will save that for a future blog post.

For now, you can choose any combination of the four questionnaires [experience, attitude to risk, capacity and sustainability] you would like the client to complete. For example, if you typically only ask a client to complete the experience questionnaire as part of initial onboarding, you can untick it by default, and then turn it back on as and when required. You can set the default questionnaires via the Client Access settings.

5. Edit the words to seamlessly integrate into your process

To ensure that your digital engagement seamlessly dovetails with your other methods of client engagement, you can set the wording used throughout the process.

You can set the default wording on the email that is sent out (e.g., if you wish to refer to some other emails or correspondence that are typically sent out). We’ve given you an easy-to-use editor that provides simple formatting and the inclusion of key data items.

You can tweak the wording used in the client journey as well. You can include links as well as formatting.

If you use a diary management / appointment booking system (like Calendly or Office 365 Bookings app), you could include a link for the client to book their appointment with you in the final step of the process. As with theming and default questionnaires, you can tweak these options via the Client Access settings.

If you come up with any creative uses for Client Access, please let us know. And as always, if you need any help or just want to chat about the new features, please do reach out to the Client Success team, who are always available to support you in your use of Dynamic Planner.

By Head of Product, Josh Knight

Over the past few months, we have added a number of new features and enhancements in Dynamic Planner.

An important, overarching aim, threading them together, is providing a smoother user journey and consolidating and re-organising lots of supporting functionality that drives your productivity in Dynamic Planner.

1.1 Document store

First, we have added a central place to see all documents that you have saved for a client. When you download a report, you can optionally save it to the client record. You can see all such saved documents in the new document list. You can also drag and drop to upload other documents to store alongside reports.

1.2 Relationship management

Alongside documents, you can now manage client relationships here too. In Dynamic Planner, each individual you give advice to is listed as an individual client. Clients are joined by Relationships, essentially creating a ‘Client’ and a ‘Partner’ for a specific piece of advice. The new functionality allows you to manage these relationships.

1.3 Intelliflo Office integration

Dynamic Planner’s integration with Intelliflo Office has received an update, allowing you to land in the latest version of Dynamic Planner, saving you a click or two in the process. When you click through into Dynamic Planner, you will be taken straight to the client for which you initiated the integration, allowing you to immediately start or continue a planning process.

1.4 Are you sure?

The final change you may have noticed, and by popular demand, is that we have implemented a sanity check when you try and move away from something you have been working on without saving.

We hope you find the enhancements useful. As always, your feedback as our clients and Dynamic Planner users is vital to helping us continue to improve the system for you. Alongside the above enhancements, I can say the team here have been busy working on some big, upcoming enhancements, but more on those over the coming weeks and months.
Please leave any feedback you have, however small, in Dynamic Planner’s feedback portal. We do read it all! Thank you.

Remember, you can join a member of our Client Success team for a monthly webinar, wrapping up latest enhancements in Dynamic Planner. With the exception of the next one in January, they are always on the second Wednesday [10am] of each month for 30min. Register your places for Q1 2022.

It’s been a busy few months here as the team have been working hard to complete a number of exciting updates and enhancements.

Firstly, we’ve added a number of features to our Cash flow tool. Building on the goals feature we released in May, we’ve added a number of new visualisation options to help you present the most engaging and insightful plans to your clients.

Segmented view of income and expenditure

You’ll now see two new charts within the Analysis section, giving you a breakdown of income and expenditure in the plan. These are brilliant at supporting conversations with the client and make it clear where changes occur in the future cash flows. Hovering over any year gives you a quick snapshot of it, as below. We’ve also added this breakdown into the data view.

Viewing possible investment paths

Dynamic Planner’s Cash flow module is driven by a powerful, Monte Carlo stochastic forecast. The stochastic returns are driven by the same assumptions used in our risk profiling process. Using a single definition of risk in your cash flow plan is vital to avoid the danger of miscalibration and to ensure nothing is lost in translation, as a result, in the planning process.


We’ve added a new feature to help you and your clients visualise the underlying volatility in the thousands of simulations modelled to provide the overall forecast outcomes. This allows you to see the peaks and troughs of the simulated investment path.

The Wealth graph, pictured above, has been further updated. Responding to user feedback, we have introduced the shaded area in the centre of the forecast for how a client’s portfolio is likely to perform in future.

The shaded area encompasses the 25th to the 75th percentile of projected outcomes. In short, there is a 50% chance a client’s portfolio will perform within these parameters. Wealth graph analysis is available in Dynamic Planner Cash flow and appears in the opening section of a Client Review report, ‘Is your portfolio on track?’

Making charts more accessible

When it comes to data visualisation, or conveying any kind of complex information, we know that one-size doesn’t fit all. That’s why we’ve taken time to ensure that wherever possible we provide graphics, words and data to help the client understand their plan.


As we introduced the new segmented income and expenditure charts, we wanted to take the opportunity to introduce a complementary feature to address the accessibility of the colour palettes we use. You can now select from a range which have been created to help clients more easily distinguish each segment, taking into account different types of colour blindness.

Target Market definition tool

Elsewhere in Dynamic Planner, you will now see our new Target Market definition tool. Having a clear and concise definition of your firm’s target markets is a pivotal step in building and maintaining your investment proposition. But all too often we’ve heard from users that they are unsure how to go about this and lack the tools to consistently do this.

The target market definition tool is our first step in helping you on this journey. We’ve given you a simple structure within which you can define your target market, looking at a range of attributes and facets of a particular cohort of your clients such as their risk and sustainability profiles.

We have more features planned here, so watch this space! The target market tool is available now to fully licenced Dynamic Planner users. Click here to build your first target market

As always, if you need any help or just want to chat about the new features, please do reach out to our Client Success team, who are always available to support you. Thank you.

Join us each month for a new, 30min webinar covering latest enhancements in Dynamic Planner. The handy, bitesized sessions are on the second Wednesday of each month, at 10am. A senior member of our Client Success team will be on hand to host and time permitting, will also answer commonly asked questions from users about Dynamic Planner. Account Manager Lorna Brown will take August’s new ‘Monthly Update’. Register your place.

For those of you who couldn’t join us last month for our sustainable investing events, you may not yet have seen the new sustainability questionnaire in Dynamic Planner.

This has been specifically purposed to help you engage with your clients in a structured way, so you can properly understand their level of preferences when it comes to ESG investing.

Using proven, psychometric techniques, the questionnaire has been carefully constructed to enable you to bring out the level of client preferences, calibrated across five categories from ‘low’ to ‘very high’ importance and also, further guidance around what type of solution to consider once a profile has been agreed.

Catch-up on-demand with our sustainable investing event in June, discussing how Dynamic Planner can support you here

To help join up the process of recommending suitable, risk-aligned solutions with a client’s sustainability preferences, we have teamed up with MSCI to host their ESG fund research reports in Dynamic Planner. These are available on an open-architecture basis, so you can easily assess the ESG metrics of funds you are already actively recommending within your current shortlist by downloading the research reports.

The MSCI research is also available across the multi-asset fund solutions we already risk profile and latest analysis shows a positive set of results across the range, with the majority of solutions rated within the MSCI ‘average’ range [A to BB] and plenty too within the ‘leaders’ [AAA to AA].

For your clients who have registered a higher level of interest in sustainable investments, click here for the latest list of risk profiled funds where there is an express policy commitment to an ESG objective.

Not a Dynamic Planner user? We’d love to talk to you about how our end-to-end financial planning process can help your firm, and how we make implementation and onboarding a breeze. Book a call