What customers say

Over 40% of UK investment advice firms use Dynamic Planner. Read from a selection of case studies below and see how the platform has transformed the services they offer. Discover if what they say chimes with the challenges you face at your firm.

For case studies from our Enterprise and Network clients, please contact us.

Featured Case Study

Dynamic Planner has led the way on communication with clients, in a way which is engaging and human. Bearing in mind, the financial services industry has spent the last 20 years going in the opposite direction
Andy Thompson, Chief Executive Officer
Finli Group
Read Case Study

Client Profiling

Trudi Old
Clearway Financial Solutions
Client Profiling
Client Review
“We’ve started to produce recommendation reports in Dynamic Planner. They’re much more professional than what we were producing before, and really quick.”
Kevin Walsh
Client Profiling
Sustainable Investing
I love the way both the risk and sustainability questionnaires in Dynamic Planner approach the problem from a psychological standpoint, dealing with a customer’s emotions. Then their profile is up for discussion with you as their adviser.
Cliff Patterson
AV Trinity
Client Profiling
We can have confidence that we can demonstrate to the FCA our clients’ investment suitability. I would certainly recommend Dynamic Planner to fellow financial advisers
Lee Waters
Barwells Wealth
Client Profiling
Dynamic Planner plays an integral part in our first meeting with clients, the iPad app is great and we typically use that with a client interactively
Dean Mullaly
Mark Dean Wealth Management
Client Profiling
Would I recommend Dynamic Planner to another firm? Absolutely. In this day and age, with regulation, I don’t think you can run your business without it.
Simon Hill
Denyer Insurance Consultancy
Client Profiling
It supports me in having a compliant and repeatable process for risk profiling clients and for selecting where their money is invested, it removes that burden and allows me to focus on the parts of the planning process where, as an adviser, I can excel.
Gareth Higton
Parkgate Financial Services
Client Profiling
The ability to almost go end-to-end for a review within one system and produce one report is great
Michael Kennedy
Kennedy Independent Financial Advice Ltd
Client Profiling
Would I recommend Dynamic Planner to another firm? 100 per cent. It’s fantastic and it’s clearly been designed with the IFA in mind. It’s user friendly; everything about it is good.
Andrew Watt
Client Profiling
I love it and we’ve had a number come back from clients. It provides you with a brilliant platform to have those conversations around ESG, which is really positive.
Emily Newman
Jane Newman Financial Planning
Client Profiling
“We invite clients to complete the questionnaires themselves online, which is brilliant. That’s really useful if you suddenly have a lot of reviews to complete.”
Jack Igglesden
Radcliffe & Co
Client Profiling
I would recommend Dynamic Planner to another firm, because of where the world is going, in terms of technology. Alongside the output Dynamic Planner gives you and the Client Review process, I would wholeheartedly recommend it.

Client Review

Daren Wallbank
Ginkgo Financial, part of Quilter Financial Planning
Client Review
“I recommend Dynamic Planner to everyone. It’s one of the first things I ask, ‘Are you using it yet? If you’re not, change your life, because it will.’ ”
Paul Sweeny
Sweeny Wealth Management
Client Review
Fund Research
“In Dynamic Planner you can quickly focus your list: this is what’s important to the client. You’re not going off-piste and putting filters in which are more useful for you as an adviser. That’s really valuable.”
Peter Watts
KWL Wealth Management
Client Review
Fund Research
“Dynamic Planner helps us massively. It’s forever growing. It’s brilliant. It does everything we need it to, and sometimes it does things we haven’t even thought about.”
Howard Tingley
Tingley & Cooper Ltd
Client Review
“The valuation integrations in Dynamic Planner work very well. Instead of logging onto four platforms, you log onto Dynamic Planner once. The process is better.”
Tom Beevor
Derngate Wealth Management
Client Review
Dynamic Planner’s big selling point, for us, is efficiency and pulling together a review report, which previously would have taken one hour or two hours and now takes maybe 10 minutes.
Paul Swan
Swan Financial Services, part of Quilter Financial Planning
Client Review
“Dynamic Planner halves the time for you to do a cash flow, because the information is there from a review. You can get something out to a client in half an hour. That’s real-time advice. I like that.”
Trudi Old
Clearway Financial Solutions
Client Profiling
Client Review
“We’ve started to produce recommendation reports in Dynamic Planner. They’re much more professional than what we were producing before, and really quick.”
Stuart Cardozo
SWC Independent
Client Review
What Dynamic Planner does is create an agenda for review meetings, allowing you to follow the same process each time: risk profile, asset allocation, portfolio performance and next steps.
Susan Hill
Susan Hill Financial Planning
Client Review
For me, Dynamic Planner really works. There is so much regulation involved today with ongoing service for clients, which is why Dynamic Planner’s Client Review is really good.
Neil Gilbourne
3R Financial Services
Client Review
Before we started using Dynamic Planner, we had no centralised way of reporting to clients at their annual review, due to the smaller number of clients we had for review. It was chaos and just a mess. Each one was done on an individual basis.
Chris Miller
Miller Associates
Client Review
Dynamic Planner is ahead of the game in financial services, making this available for advisers. For those who endorse technology, it is fantastic.
Jeremy Calderbank
Rigby Financial
Client Review
The new Client Review saves you time and time is key, at the end of the day. I would approximate Elements is saving us at least an hour and a half on every Client Review.
Serena van der Meulen
Serena Van Der Meulen Associates Ltd
Client Review
All client investment and pension assets are risk profiled at the touch of a few buttons, which is a godsend, because it immediately gives you an overall asset allocation as well as the contract asset allocation, which just saves so much time.
Dmitry Morgan
Morgan Financial
Client Review
I think it’s unique and streets ahead of anything else potentially available for independent advisers. There’s nothing else out there that delivers as well for the adviser-client relationship.
Nick Ryan
Yellow Bear Financial Consultancy
Client Review
Dynamic Planner is way ahead of the pack with this. I can’t imagine why an IFA wouldn’t buy Dynamic Planner as a result.
Louise Jones
Ivor Jones & Co
Client Review
“How much time does Dynamic Planner save me? Hours and hours and hours. And you and the client have a beautiful report at the end of it that looks really professional.”
Melissa Ellis
HL Financial
Client Review
I would, without doubt, recommend Dynamic Planner to another firm. It completely changes the way you work, especially around client reviews and research.
Simon Drake
Bainlye Drake Wealth
Client Review
One Financial Planning System
“We came away from another risk profiler which we felt was limited. We were looking for something more progressive, focusing on the client’s willingness to take risk, alongside their capacity for loss. The extra questions in Dynamic Planner are so important.”

Cash Flow

Investment Research

Paul Sweeny
Sweeny Wealth Management
Client Review
Fund Research
“In Dynamic Planner you can quickly focus your list: this is what’s important to the client. You’re not going off-piste and putting filters in which are more useful for you as an adviser. That’s really valuable.”
Peter Watts
KWL Wealth Management
Client Review
Fund Research
“Dynamic Planner helps us massively. It’s forever growing. It’s brilliant. It does everything we need it to, and sometimes it does things we haven’t even thought about.”
Malcolm Chambers
T&M Financial Planning
Fund Research
Dynamic Planner is embedded in our process. It has fundamentally changed what we do.
John Booth
Oak County Financial Services
Fund Research
“Dynamic Planner governs asset managers’ adherence to its risk measurements and asks them to demonstrate that governance on a quarterly basis. That’s powerful due diligence.”
John McMahon
Advantage Wealth Management Ltd
Fund Research
Dynamic Planner is instrumental to our investment proposition, I would have no hesitation in recommending it
Robert Beck
Robert Beck Financial Services
Fund Research
What Dynamic Planner has allowed me to do this year is identify and highlight more easily funds which have performed best in a client’s portfolio.
Jan Oliff
Jan Oliff Financial Planning
Fund Research
One of the benefits of Dynamic Planner is that I can easily get portfolios objectively risk rated, something that I was beginning to get concerned about as the new business grew. I needed to find ways to keep moving forward compliantly
Laura Hutchings
The Pension House
Fund Research
Very helpful and compliance like it, because it ticks those boxes. I absolutely would recommend Dynamic Planner to other advice firms.
Adrian Hill
Octagon Financial Services
Fund Research
“In Dynamic Planner, all the fund research is there for you. It’s a great resource. It filters funds down to ones specific to the client’s needs. Otherwise, you could be looking at thousands of different solutions for a client.”
Milton Gordon
Milton Gordon and Co
Fund Research
Dynamic Planner has added value to the firm, in terms of ensuring suitability, by helping me design investment portfolios. In terms of efficiency, it saves me many hours of work and adds accuracy to my portfolio design