Dynamic Planner is embedded in our process. It has fundamentally changed what we do. I have to admit, I was sceptical at first. But then I completed some one-on-one training with the Client Success team and I realised it was fantastic.
Most funds we recommend for clients are risk profiled in Dynamic Planner, particularly ones showing strong five- or three-year performance, which we filter by and can reference, from a compliance perspective, as to why we are making a recommendation. Other research providers didn’t give us that independent measure of performance.
We sit down as an Investment Committee every three months and we review funds we’re recommending for clients. Without Dynamic Planner’s research, we couldn’t do that.
In Dynamic Planner, you can benchmark the performance of funds or a client’s portfolio. Something may have grown 8% in the last 12 months, but you don’t know what that means – it’s irrelevant – until you benchmark it against the performance of the asset allocation for its risk profile. Again, we couldn’t that without Dynamic Planner. Being able to map year-on-year the performance of a client’s portfolio is fundamental to what we offer.
‘Clients like it. We love it’
Dynamic Planner enables us to engage more with clients. An average client at our firm has been with us for 15 years. You meet them every year for a review and you talk about how their portfolio has done. But simply doing that doesn’t justify today a percentage fee you charge a client. You can demonstrate the value you’re adding through the quality of the report you produce in Dynamic Planner.
But the report you create for a client gives you something to focus on, to discuss. It’s a professional document when you present it. Clients like it. We love it. It’s short; it’s clear; and it mixes text with images. It justifies what you’re doing for a client as an adviser; it justifies your fee. Would I recommend Dynamic Planner to another adviser? Absolutely.