Under the deal, Shropshire-based Pi Financial will make Dynamic Planner available to its family of 100-plus financial advisers and nearly 150-strong back-office colleagues.

Dynamic Planner was selected following a rigorous assessment of the market because of its robust and intuitive investment process, trusted by more independent financial advisers than any other in the UK. Pi members will, as a result, enjoy access to Dynamic Planner’s renowned risk profiling process, which is successfully proven since 2005.

Pi Financial Managing Director Tim Sutcliffe, who first founded the firm in 1988, said: “Having reviewed the market, Dynamic Planner stood out as the service that enables us to align the client’s objectives and ATR to appropriate investments. By targeting and profiling funds, Dynamic Planner has given us peace of mind, knowing the investments will remain within prescribed boundaries.”

Dynamic Planner CEO Ben Goss said: “We are delighted to have been selected by Pi and look forward to working closely with the team and members to help them address MiFID II suitability requirements. We have made a significant investment, including in our new risk profiling questionnaire, to help firms address these challenges. Our selection is a testament to this.”