St. James’s Place (SJP), the UK’s largest wealth manager, has entered into a long-term partnership with Dynamic Planner, the UK’s leading digital advice platform, to provide comprehensive client risk profiling services.
Dynamic Planner’s profiling capabilities will be made accessible to SJP’s 4,800 advisers and 7,500 support staff. This collaboration supports SJP’s commitment to delivering quality, long-term, one-to-one advice and supporting its advisers with advanced technology to improve the capture and evidencing of the risk preferences of its clients.
SJP selected Dynamic Planner for its comprehensive solution, ability to support the Partnership’s scale, and the strength of its methodology, research, and ongoing innovation. Dynamic Planner’s ability to reflect SJP’s risk categories through its platform was an essential factor in the decision.
John O’Driscoll, Divisional Director of Business Development and Advice at SJP, said: “Dynamic Planner’s reputation and shared values around one-to-one advice, combined with their commitment to empowering advisers through the latest technology, makes them the ideal partner as we continue to enhance our adviser proposition.”
Ben Goss, CEO, Dynamic Planner said: “We are proud to partner with St. James’s Place, to support a vital aspect of their advice process. SJP’s dedication to client-centred advice mirrors our own commitment to empowering advisers with technology that engages clients and demonstrates adviser value. As the UK’s leading digital advice platform, this partnership reinforces our capability to deliver scalable solutions configured to our clients’ advice policies.”
Dynamic Planner, the UK’s leading risk-based financial planning system is now risk profiling Albemarle Street Partners’ ASPIM Growth range on its platform.
The ASPIM Growth range consists of 11 distinct portfolios – ASPIM Growth 2 – 10, ASPIM Growth Equity and ASPIM Growth Unconstrained – that are designed to align with various risk profiles and have targeted return and volatility objectives.
Albemarle’s investment approach is guided by a strategic asset allocation framework, ensuring portfolios align with clients’ risk parameters. Using a data-led process and insights into inflation and interest rates, the team tactically adjusts asset allocation to maximise return potential.
The team blends quantitative analysis with deep industry experience, engaging extensively with fund managers and conducting thorough research. Albemarle maintains a sharp focus on cost efficiency, only selecting active managers with a strong conviction in their ability to deliver long-term outperformance.
Yasmina Siadatan, Chief Revenue Officer at Dynamic Planner said: “We are delighted to welcome the newest MPS partner to Dynamic Planner – Albemarle Street Partners. Advice firms will now be able to recommend ASPIM Growth range on the Dynamic Planner platform with precision accuracy. Following the data being sourced directly from the manager, and processed by our proprietary asset risk modelling team, it is then displayed with a risk profile number in the tech, the client app and beautiful client reports.
“Today Albemarle joins the continuously expanding universe of over 900 MPS risk profiled and processed in this way. With the number of MPS on the rise, along with assets in them, we are correspondingly risk profiling a wider universe of solutions, delivering more value in the financial planning process, unlocking capacity and crucially ensuring investment suitability, now and ongoing.”
Eleanor Williams, Partnerships Director at Albemarle Street Partners: “The risk profiling of our ASPIM Growth portfolios by Dynamic Planner further enhances our commitment to providing advisers with robust, risk-targeted investment solutions. Dynamic Planner is an invaluable tool for advisers, enabling them to make informed, risk-aware decisions with confidence. At Albemarle Street Partners, we focus on delivering high-quality investment strategies that help advisers navigate an evolving market while ensuring the best possible outcomes for their clients. The addition of our 11 Growth portfolios to Dynamic Planner further strengthens our support for advisers in achieving client success.”
Albemarle Street Partners is a partner of the upcoming Dynamic Planner 2025 Conference ‘Pioneering Tomorrow’s Technology’ and will be attending the event.
Dynamic Planner, the UK’s leading digital advice platform, has enhanced its market leading Attitude to Risk (ATR) questionnaire with the launch of Financial Personality Insights. This equips advisers with a deeper understanding of their client behaviours, thoughts and emotions around financial risk, unlocking more levels of personalised financial advice than ever before.
Developed by Dr Louis Williams, Dynamic Planner’s Head of Psychology and Behavioural Insights, Financial Personality Insights provides enriched analysis of the core dimensions that underpin Dynamic Planner’s market-leading psychometric ATR questionnaire, originally designed in conjunction with Henley Business School at the University of Reading.
The launch of Financial Personality Insights enables advisers to go beyond calculating a client’s risk profile, to fully understanding what characteristics of a client’s personality is driving their attitude to risk. In line with Consumer Duty, it provides supporting evidence to assist with selecting a suitable risk profile and the most appropriate Dynamic Planner tools to use when explaining the trade-offs between risk and reward. This additional insight can help frame conversations that will resonate with clients, as well as providing a signpost to where coaching would be beneficial.
Financial Personality Insights has a robust theoretical underpinning that is well rooted in the psychology of financial decision-making using the same sound psychometric principles as Dynamic Planner’s ATR questionnaire, which has been completed by over 2 million people*. The five personality dimensions measured are:
- Risk-taking identity – our sense of who we are when it comes to taking risk, what makes us unique and what motivates our behaviours
- Fear-of-missing-out – our feelings of concern or regret for potentially missing out on a profitable investment
- Preference for certainty – our desire to opt for more certain gains rather than the prospect of larger gains if this involves taking more risk.
- Tolerance of uncertainty – our ability to manage and accept the ups and downs we may experience along the investment journey
- Emotion towards taking risk – our feelings associated with financial risk, whether positive or negative
Dr Louis Williams, Head of Psychology and Behavioural Insight at Dynamic Planner, said: “Our newly launched Financial Personality Insights is designed to enrich the output from our market leading psychometric Attitude to Risk (ATR) questionnaire. Its key aim being to help frame conversations that resonate with clients and assist with selecting the right risk profile in line with Consumer Duty. Advisers are now able to more fully explore client behaviours, thoughts and feelings towards taking financial risk than ever before.”
Financial Personality Insights use the same data captured from the ATR questionnaire to provide the adviser with more information about their client’s financial personality, enabling them to understand what drives, prevents and enables them to take risk. A breakdown of a client’s financial personality score and additional tips related to this allowing an adviser to have a more informed and in-depth discussion with their client.
Dynamic Planner is the UK’s leading digital financial planning and advice platform supporting 45% of investment advice firms in the UK, reviewing more than £100billion of client assets and profiling more than 1,900 investment solutions from 150 asset managers worth over £280billion each quarter.
Dynamic Planner, the UK’s leading risk-based financial planning system, is now risk rating Marlborough’s managed portfolio solutions (MPS) range.
Marlborough’s MPS portfolios are now risk profiled along with over 900 other MPS solutions on the platform and will be available within Dynamic Planner’s DFM MPS Report Service.
The 21 portfolios target seven different levels of risk and return. For each portfolio, three options are available for the underlying investments: actively managed funds, passive funds or a blend of active and passive. The portfolios are unfettered, selecting from the full universe of funds.
Raj Manon, Marlborough’s Head of Investments – Multi-Asset, is the lead manager for the portfolios, working with the support of the wider multi-asset solutions team. The team have more than 200 years’ combined experience.
Advice firms using Dynamic Planner for MPS will benefit from in-depth reporting specifically focused on ensuring they are fully equipped to deliver good outcomes for clients under Consumer Duty requirements, demonstrating the value received for the risks being taken when using MPS.
Yasmina Siadatan, Chief Revenue Officer at Dynamic Planner said: “We welcome Marlborough to Dynamic Planner and are delighted to provide our clients with an even broader range of MPS solutions risk profiled on our platform. Having boosted our MPS research capabilities last year, we have seen increasing demand. With over 900 MPS now available on the platform, advisers have at their fingertips an expansive universe of MPS with insight delivered through the lens of our technology and asset risk model.”
Danny Knight, Marlborough’s Commercial Director – Intermediaries, said: “We’re very pleased to be working with Dynamic Planner, who share our commitment to helping advisers achieve first-class investment outcomes for their clients.
“This is an exciting time for Marlborough, with more and more financial advisers choosing our MPS service. Performance is clearly a crucial factor, and ours is comparable to the best in the industry. But over and above this, we provide an exceptional level of service and support for advisers. We believe this sets us apart, as does our partnership approach to working with adviser firms to help them grow.”
Dynamic Planner, the UK’s leading digital advice platform, has appointed Rowan Whittington as Growth Director for Tram, marking a significant step in its mission to revolutionise digital engagement in the UK advice market. Tram is the UK’s first white labelled app for advisers, allowing them to transform client engagement at scale.
Rowan joins Dynamic Planner from Confused.com where she held roles as Product Director and Head of Personal Finance. She grew two start-up consumer facing digital businesses within Confused.com and Admiral Car Insurance, where as Head of Product she was part of the Senior Management Team that developed and launched Veygo.
This is a newly created role for Tram in which Rowan will focus on growing the engagement of advised investors working in tandem with advice firms and building on the momentum already underway. Over the coming months Rowan will also build out the team supporting Tram. She will be a member of Dynamic Planner’s Senior Leadership Team, of the EMT and the Board.
Ben Goss, CEO, Dynamic Planner, said: “Rowan’s proven track record of leading transformative digital initiatives, coupled with her deep understanding of consumer needs, makes her an invaluable addition to Dynamic Planner. Her passion for empowering teams, championing meaningful change, and fostering collaboration aligns perfectly with our mission to drive innovation in the UK financial planning market. We are delighted to welcome her to the team.”
Rowan Whittington, Growth Director, Tram at Dynamic Planner said: “Joining Dynamic Planner and taking on such a revolutionary product marks the start of a very exciting journey for me. While financial planning is new to me, my focus on customer centricity is completely aligned with Dynamic Planner’s as well as being at the very heart of Tram for both adviser firms and their clients. Tram launched to industry wide applause earlier this year and I look forward to jumping onto the momentum behind it and taking it to the next level.”
Tram is the new white labelled app from Dynamic Planner which helps keep finances on track and is available from financial advisers on a B2B2C basis. Uniquely Tram puts the customer’s financial plan in the palm of their hand, helping them track their money against their goals daily, delivering hyper personalised content and enabling them to engage with their financial adviser quickly and securely when needed.
Dynamic Planner is the UK’s leading digital financial planning and advice platform supporting 45% of investment advice firms in the UK, reviewing more than £100billion of client assets and profiling more than 1,700 investment solutions from 150 asset managers worth over £280billion each quarter.
Dynamic Planner, the UK’s leading risk based financial planning system, has teamed up with Salesforce, the #1 AI CRM. The agreement makes Dynamic Planner the first and only UK based wealth planning partner for Salesforce.
This collaboration enables firms using Salesforce to underpin their financial planning process with Dynamic Planner, with Salesforce customers seeing many benefits including an enhanced and engaging digital financial planning experience. Proven to deliver huge productivity gains, Dynamic Planner will enable firms to scale their businesses, drive conversion and evidence suitability within a single system, reducing the risk of miscalibration and unsuitable investment recommendations.
Dynamic Planner has now launched on the Salesforce AppExchange.
Yasmina Siadatan, Chief Revenue Officer at Dynamic Planner said: “We are delighted to be the first UK based wealth planning partner for such an innovative and world leading company. Working with Salesforce and supporting firms that have Salesforce as part of their core infrastructure is a natural step which will be much welcomed.
“This collaboration provides financial planning and wealth management firms who use Salesforce with the ability to underpin their entire financial planning process with Dynamic Planner. It will boost productivity gains and efficiencies, whilst delivering seamless and engaging wealth and financial planning for Salesforce customers. We look forward to working with Salesforce to provide an enhanced experience for firms.”
This latest integration is the continuation of Dynamic Planner’s commitment to solving industry wide inefficiencies, a strategy at the heart of the firm’s vision.
Not a Dynamic Planner user? Schedule a free no-obligation demo with a business consultant and experience the full functionality of Dynamic Planner.
Dynamic Planner, the UK’s leading digital advice platform has announced a new CRM integration with Adviser Cloud.
Advisers using the new integration will be able to seamlessly transfer client records easily, efficiently and securely between Dynamic Planner and Adviser Cloud. Data is passed between the systems, with Adviser Cloud validating all data, removing the need for rekeying, leaving less room for manual errors and creating huge time advantages.
Yasmina Siadatan, Chief Revenue Officer at Dynamic Planner said: “The Dynamic Planner ecosystem is continuously expanding and today we are pleased to announce another two-way integration, this time with Adviser Cloud. This will be a game changer for anyone using Adviser Cloud and Dynamic Planner, providing a seamless user experience.
“As the latest in our growing suite of strategic partners, this new CRM integration with Adviser Cloud will continue to transform the processes of financial planning firms and drive significant efficiencies. Integrations are fundamental for our clients and we are committed to our long-term strategy of continuously enhancing the flow of information to and from Dynamic Planner as the system of record.”
Ewan Humphreys, Tech Lead at Adviser Cloud said: “Our integration with Dynamic Planner is designed to make financial planning simpler and more efficient. Adviser Cloud has always focused on providing intuitive, user-friendly software for financial advisers, and this integration continues that mission by eliminating data rekeying and enhancing workflows. This partnership enables advisers to deliver even better client experiences while saving time and reducing operational costs.” Adviser Cloud specialises in intuitive and easy-to-use software for IFAs, designed to reduce costs, increase efficiency, and deliver an exceptional client experience.”
Not a Dynamic Planner user? Schedule a free no-obligation demo with a business consultant and experience the full functionality of Dynamic Planner.
Dynamic Planner, the UK’s leading risk based financial planning system, has analysed the data* of the 40% of the UK advice market it serves ahead of the anniversary of Consumer Duty.
In the past 12 months, Dynamic Planner has seen exponential growth in usage as its technology is increasingly adopted and utilised to solve the new demands and challenges faced by the industry. Advisers are now generating reports and undertaking reviews more frequently than ever before, with the number of reports created increasing by 100% year-on-year to over 100,000 a month in June. The demand for Annual Reviews and Cash Flow Reports has grown fastest.
Technology has enabled advisers to become more efficient, drastically reducing the time spent reviewing and creating reports: specifically for Dynamic Planner – 16 mins to generate a Review Report; 10 mins for Client Profile Reports; 19 mins for Recommendation Reports; and 28 mins for Cash Flow Reports.
Consumer Duty has put the spotlight on target markets and in the past 12 months, advisers have increasingly used the target market feature in Dynamic Planner, originally put in place to support PROD and MiFID but also aligned to Consumer Duty. Around 1 in 4 firms have now created target markets, with an average of 130 new target markets created every month. Since July 2023 over 1,500 target markets have been created with numbers peaking at the expected times of year in July 2023 ahead of the advent of Consumer Duty, followed by March ahead of the end of tax year; and November pre-Christmas. Year on year there has been a 44% increase in the number of firms using target markets for their recommendations.
In line with the 2021 FCA ‘Guidance for firms on the fair treatment of vulnerable customers’ further amplified under the lens of Consumer Duty, advice firms have completed over 5,000 of Dynamic Planner’s psychometric Financial Wellbeing Questionnaires (FWQ) with their clients over the past year. Dynamic Planner’s FWQ is designed in line with Consumer Duty and the algorithm of the FCA Financial Lives survey. It accurately assesses a client’s characteristics of vulnerability evaluating a client for ‘low’, ‘moderate’ or ‘high vulnerability’ in four areas: health, life events, resilience and capability.
Chris Jones, Chief Product Officer at Dynamic Planner said: “Consumer Duty brought sweeping change across the advice industry and over the past 12 months firms have been working hard to deliver on the guidance set out. We understand that any change or innovation takes time and we are determined to support our clients throughout to meet their objectives and help them to avoid harm.
“As with all new regulation, Consumer Duty has presented challenges and obstacles but the industry has and is overcoming them, with technology central to this success. Our analysis of how advice firms use Dynamic Planner to meet the new regulatory demands they face is a reassuring testimony to our ease of use and the quality of our users. They can rest assured that we will continue to innovate and align with the prevailing regulatory principles and changing requirements faced by the industry such as the Retirement Income Review, in both theirs and their clients’ best interests.”
Dynamic Planner, the UK’s leading risk based financial planning system, is now risk rating L&G’s Future World Global Opportunities Fund.
Managed by Colin Reedie, the award-winning L&G Future World Global Opportunities Fund is ranked No1 in its sector – IA Mixed Investment 20-60% Shares for its five-year performance. The fund follows a robust risk budgeting approach in portfolio construction and adopts an inherent conservative risk management culture. The fund invests in a wide range of assets, including equites and bonds, which meet Legal & General Investment Management long term sustainable investment criteria, based on environmental, social and governance factors.
On the independent and propriety 19 year Dynamic Planner Asset Risk Model the L&G Future World Global Opportunities Fund is a Risk Profile 5.
Yasmina Siadatan, Chief Revenue Officer, Dynamic Planner said: “L&G Future World Opportunities Fund is award-winning, with an interesting investment remit which incorporates L&G’s Climate Impact Pledge. Currently topping its sector for five year performance, we are pleased to be working closely with L&G to help match the fund to suitable investors through Dynamic Planner.
“There are now over 40 L&G solutions risk profiled with Dynamic Planner, meaning we take data direct from L&G to accurately risk assess the underlying holdings, institutional level research which is then available within the software to all our clients and their end investors through reports. We are delighted to welcome another L&G fund and further broaden out the choice of investment solutions and funds for our clients.”
Colin Reedie, Fund Manager and Head of Active Strategies, Legal & General Investment Management said: “We are living through remarkable times, both geopolitically and in financial markets. This creates prime investment opportunities that we have designed the L&G Global Ops fund to target. Our success is born out of a distinctive structure and process, underpinned by shrewd individual contributions to the team effort.”
Read to find more information about the fund on: https://fundcentres.lgim.com/en/uk/private-investors/fund-centre/Unit-Trust/Future-World-Sustainable-Opportunities-Fund/
Dynamic Planner, the UK’s leading risk based financial planning system, has made the first of several new key hires into its Customer Success and Marketing teams to continue to accelerate its growth and scale further.
Three new team members have joined: Will Dunwell, as Marketing Director to lead the Marketing team with more than 20 years of experience in scaling SaaS businesses to draw on; James O’Gara as Customer Success Director, with an extensive background in delivering positive outcomes for customers, joins having spent the past five years at Morningstar; and Neil Andrews, who joins as Customer Success Manager following eight years at Intelliflo, has spent 25 years in financial services and financial services technology.
The Customer Success Team will ensure a customer centric approach and build on trusted partnerships to ensure clients and their customers are achieving their goals – a critical driver of the success of Dynamic Planner. The Marketing Team will focus on executing growth campaigns, brand awareness and driving digital transformation.
Yasmina Siadatan, Chief Revenue Officer, Dynamic Planner said: “Dynamic Planner is now used by 40% of UK advice professionals and has risk profiled more than 2 million investors. We are proud to have built a market leading award-winning product which our clients tell us has been integral to meeting the demands of Consumer Duty.
“Our ambition is to continue to drive innovation in the UK financial planning market, and these new appointments will give us the firepower to make it happen. It’s an incredibly exciting time at Dynamic Planner and we are delighted to have James, Will and Neil on board. With their background and experience they will be a formidable addition to the team, ensuring that we have a strong customer-centric approach to our growth, that we fully understand our clients’ goals and that we communicate and listen in a meaningful way.”