Investors

The fundamental definition of risk being lost in translation in the investment process remains very real following this month’s Money Marketing survey results. Risk profiling a client, and subsequently recommending investments that employ different definitions of risk, is problematic. The issue lies in mis aligning the recommendation to the client’s needs and desires, leading to […]

In the dark days pre-RDR, firms might ask whether a client was high, medium or low risk. If they gave the middle answer, the client would be prescribed a ‘balanced’ fund made up of a mix of asset types: cash, bonds, equities, and property. As with any population, most people fall in the middle of […]