At Dynamic Planner, International Women’s Day is more than a date in the calendar; it’s a chance to reflect on the impact and ethos of ‘Give to Gain,’ a campaign which ‘emphasises the power of reciprocity and support’ as it resonates with the women driving our organisation forward. This year, we shine a spotlight on what Give to Gain means to our female team members, sharing insights from Chief Revenue Officer, Yasmina Siadatan, Emma Fuller, Onboarding & Training Manager and El-Isha Foroze, Content and Communications Writer.
What does ‘Give to Gain’ mean to us?
For Emma, ‘Give to Gain’ is at the heart of her daily work: “It reflects what I see every day working with customers through onboarding and training,” she says. “When organisations invest in education, clarity, and early support for users, the return is confidence, better decision-making, and long-term adoption. In fintech, complexity can often exclude people; giving customers the right foundations enables them to engage fully, ask better questions, and ultimately gain more value from the technology they use.”
Yasmina says: “As you get older, you begin to realise that what you give defines who you are, not what you get back in return. So, for me, Give to Gain means give to enrich yourself, not for the sake of expecting something in return. Do something you are passionate about and that gives you purpose and meaning and give it your all. The gains will then cultivate.”
“I think there is a lot to gain in terms of knowledge,” El-Isha adds. “You provide your expertise in your specific field to help elevate the experience for customers and your own colleagues, and in turn your eyes are opened to the world of financial advice, giving you a more secure and intelligent financial future.”
Words of wisdom for women just starting out in the industry
El-Isha believes in women making a space for themselves in what can be a very male dominated industry. “It’s important to make your voice heard,” she says. “Your opinions can provide fresh insight and amazing ideas. Make sure to speak up but also listen, there is so much to learn from the seasoned minds around you.”
Yasmina says: “As a British Iranian woman, I feel strongly that we are so fortunate to live in a democratic society where women are treated fairly, so aim high and change the world for the better. We need more female leaders, so come.”
What change would you make to amplify ‘Give to Gain’ across the industry?
Emma feels that real change starts with improving industry standards: “I’d raise the standard for customer education and onboarding. Too often, technology is delivered with the expectation that users will simply adapt. When we invest properly in helping customers understand, adopt, and embed tools into their everyday decision-making, everyone gains – stronger outcomes for clients, better long-term relationships, and more sustainable growth for the industry as a whole.”
“I would mandate the British Government to fund a yearlong, above-the-line advertising campaign aimed at women,” says Yasmina. “It would provide real life case studies showcasing how getting to grips with a financial plan in their 50s changed the course of their life forever. That way, we would encourage not only more women to save and invest smarter, leading to a happier society, but we would inadvertently encourage more women into the sector as a career choice. Financial advice is still such a male sport, this would go some way to ending that once and for all.”
Celebrating our progress
As we mark International Women’s Day, we celebrate not only the successes of our female leaders and the powerful women working across Dynamic Planner, but also the culture of giving, learning, and growing together. ‘Give to Gain’ isn’t just our theme – it’s our daily practice, and it’s shaping a brighter, fairer future for everyone in fintech.
