In a profession often shaped by constant change – regulatory, economic and technological – it’s more important than ever to understand how advice firms are responding, to inform the wider industry and help to create a picture for the future. That’s why we’ve launched Advice 2025: a new annual health check for the UK advice industry.

Drawing on responses from more than 400 advisers, paraplanners and business decision makers across the UK, the findings offer a clear and candid view of what’s happening inside firms today – and what may lie ahead.

A confident outlook on growth

Despite the increased demands of Consumer Duty and a challenging operational landscape, the message from firms is one of optimism.

AI: high expectations, growing momentum

Artificial Intelligence stands out as a transformative force in this year’s results.

Advisers see AI not as a threat to the personal nature of advice, but as a means to deliver high-quality service at scale, reduce costs, and reach more clients – including those who have traditionally found advice out of reach.

The data dividend

Alongside AI, firms are also recognising the power of data and their growing ability to use it.

What comes next?

While challenges remain – including recruitment, integration, and pressure on margins – the survey reveals a sector actively responding to change, investing in technology, and looking to grow its reach.

As Ben Goss, CEO of Dynamic Planner, says:

“Firms are rising to the challenges and facing the future with confidence. Advice 2025 highlights the real-world issues — growth, scale, cost to serve — with the insight of those on the front line. We’re proud to bring their voices together in this report.”

Advice 2025 is just the beginning. As we share more findings in the weeks ahead, we hope the report helps you reflect, benchmark, and plan for what’s next — not just for your business, but for the advice profession as a whole.

Download the full Advice 2025 report here