Today at its annual conference entitled ‘Unlocking Trusted Advice’ Dynamic Planner set out its vision for closing the advice gap within firms and by extension across the UK.

Dynamic Planner announced a series of powerful AI, engagement and data upgrades to its digital advice platform all focused on freeing advisers to spend their time building trust with clients and to minimise the time spent on administration and analysis.

Ben Goss, CEO Dynamic Planner said; “Our vision is simple. Anyone who wants advice should be able to get it and firms should be able to serve any clients they choose to, profitably and compliantly. Cost to serve remains the Achilles heel of the industry and the AI, digital engagement and data capabilities we have announced today tackle this head on, reducing the amount of adviser time required to deliver advice by up to 80% and enabling clients to engage more on their smartphone via Tram our white label app.

The average time for the most efficient 50% of firms to produce their annual review report was only 3.5 minutes in 2025. With our AI enhancements this time will fall further still, freeing advisers up to undertake the tasks that only humans can; building trusted relationships with clients and exercising their judgement around the best courses of action for them to take.”

In his keynote speech, speaking to over 250 financial advice and investment industry professionals, Ben Goss, Dynamic Planner’s CEO set out how the company’s open, modular platform will ‘unlock trusted advice’ for firms, their clients and the wider industry at scale.

AI upgrades include:

Digital engagement upgrades include:

Data enhancements include: