Mobile apps – benefits and behaviours

The average smartphone user spends 3 hours and 10 minutes each day using their device. About 2 hours and 51 minutes of this time is spent on apps. Therefore, apps account for roughly 90% of smartphone usage (Buildfire, 2023).

Enter your details on this page to learn how everyday phone habits drive action, why in app prompts outperform email and how clear design builds confidence.