Every client counts

Personal advice at scale

Every client’s plan is a story, not a stack of paperwork. It’s the retirement they’re planning, the holidays they dream of and the family they care for. No one understands that more than you, their adviser.

With the Tram app you give them a place to check in, review their progress against life goals and have more confidence in their financial future. A personal connection wherever they are.

What are advisers and clients saying about Tram?

“My favourite thing about it has got to be the fact that you are in control. You can see exactly where you’re at with the money you’ve got”

Karen Bentley, end client

The app is the final piece of the jigsaw in terms of the contact information and feeling of that relationship being there with the app. There is a lovely feel about it.”

Kevin Walsh, Home and Finance

“Once we saw the demonstration we knew how vitally important it would be to our business … it was a real pinch me moment … it just ticked every box.”

Julie Roche, Hanover Wealth

Tram. One simple app to solve so many problems.

Connect differently

Your clients’ lives are run from their phones, and so should your service. Put their plan, progress and your guidance where they are every day and stay close between meetings. Send timely notes and give a clear view of how they are doing.

Clients love it

Tram is designed from the client’s point of view. It is warm, simple and easy to use so even less tech confident clients adopt it quickly. Clients feel informed and reassured, which strengthens trust, loyalty and confidence in their plan.

You choose

Run your service your way. Offer high touch where it counts and efficient scale for the wider book. Segment by need, deliver consistent support and keep a clean digital record that helps with Consumer Duty, Targeted support and firm valuation.

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Advice firms benefit from

reduction of software expense by consolidating disparate solutions.

0 hours

reclaimed every time a client is reviewed or onboarded.

less friction in risk profiling and recommendation.

Clients love it, so will the FCA

The FCA wants clear communications, timely support and proof that every client gets fair value. You want what’s best for your client. Tram brings both together. Clients get a calm place to check their plan and message you when it suits them. You get a clean record of what was shared, when it was seen and how reviews were delivered.

What clients love

Plain English and clear pictures turn jargon into understanding
Friendly reminders to approve documents and acknowledge their understanding
Valuable guidance for specific groups to have more confidence in their financial future
A visible trail of messages, files and approvals shows ongoing value
Review bookings and simple prompts help clients who may need extra support check in

What the FCA wants to see

Clear and understandable information that anyone can understand
Evidence that clients understand what they receive
Targeted Support updates reach the right groups with clear signposting back to advice
Fair value shown and documented with an audit trail for every client.
Reviews and ongoing service delivered as promised

Guide

Tram adviser guide

Learn more about how Tram can support advisers and firms around key challenges such as regulatory pressures and client expectations.

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Guide

FTRC report – Tram

Learn about advisers’ and clients’ growing appetite for tech-enabled advice, actions firms can take to prepare, and what they should consider to future-proof their client offerings.

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Whitepaper

Mobile apps – benefits and behaviours

Learn how everyday phone habits drive action, why in app prompts outperform email and how clear design builds confidence.

Download

Powered by the most powerful advice platform in the UK

With 26+ integrations, powerful automation and AI, Dynamic Planner is Tram’s driving force, making your streamlined advice process palm sized.

We work hand-in-hand with your team to deliver the most robust and personalised onboarding possible. From day one, you have access to a dedicated specialist who will provide practical advice and insights to help you get the very best from Tram.

There are no long projects or endless workshops. You’ll have agreed goals, clear checklists, and brief sessions. Then, after launch, you’ll receive ongoing support from real people, guides, webinars, and regular product updates as your firm grows.