Read time: 3min 45sec

Following the success of its Early Adopter Programme, unveiled earlier this year, Dynamic Planner Elements has launched to advice firms based across the UK. Designed in close partnership with advice firms for advice firms, Dynamic Planner Elements will fully support advisers in:

Dynamic Planner Elements has been developed in collaboration with advice firms for the past 18 months, with 100 advisers using Elements since January when the Early Adopter Programme was launched at Dynamic Planner’s Annual Conference. It represents the first part of a multi-million pound programme – the largest investment by Dynamic Planner in its 16-year history – of significant upgrades that advisers and paraplanners can look forward to in the next two years.

Ben Goss, Dynamic Planner’s CEO, said: “Now available UK wide to all advice firms, we believe Dynamic Planner Elements will herald a major shift in the way advice firms do business. We have worked in partnership with advice firms throughout the whole development process – Elements is effectively designed by advisers for advisers. The feedback we have had since January is broadly that nothing else comes as close to delivering what they need to provide a great service for their clients.”

Ben Goss continued: “Dynamic Planner Elements represents the single largest investment we have ever made and we have worked hard to ensure it meets every need and requirement that advice firms set out to us through our development process. Advisers already using Elements tell us they can now engage more fully with clients using the review reports; it helps them meet MiFID II requirements of reviewing clients’ suitability much more efficiently and cost-effectively than ever before; it has dramatically reduced client reviews and really positively; and, in line with our ambition to see suitable advice and investments available to all, it makes smaller portfolios more commercially viable than ever before.

“Elements is a key part of strategy to scale our position as firms’ number one service for ensuring investment suitability. We look forward to making further announcements on the programme of enhancements over the coming two years.”

Dynamic Planner Elements is now available and free for all current users of the full service to access from June 2019. Further enhancements will be announced over the coming two years.

What our clients are saying:

“Dynamic Planner is way ahead of the pack with this,” said Nick Ryan of Yellow Bear Financial Consultancy in Buckinghamshire. “If the result of the review is to leave things as they are, which the majority of our reviews are, the time we spend now producing a report is measured in minutes. This has meant that smaller portfolios are now more commercially viable than they were before.”

Lee Whiteside, of Plan4Life in Greater Manchester, said: “Quite often, companies will tick along and take your money each month, but there’s no new developments as such. With Dynamic Planner, it’s nice to see a company taking an active part in trying to help financial advisers.”

Martin Allsop, of Wiltshire firm Marshwood Financial Services, said: “We are using the new Client Review in Dynamic Planner to produce much more user-friendly data for annual reviews. We are able to use the software in an interactive way with clients, making the process much more engaging.”

Jeremy Calderbank, of Rigby Financial in Merseyside, said: “The whole report is just very simple and breaks everything down for the client, so that they understand it really easily.”

Chris Miller, of Miller Associates in West Yorkshire, said: “Clients who I have sent the report to have all come back and send they have read it and understood it and are happy with it. I have read through all of the wording in the report myself and I was impressed. It’s really good.”

Brighton adviser Dmitry Morgan said: “I know my clients will very much appreciate the quality of the reporting from the new Client Review – I am absolutely convinced of that. I have already described it to clients as my new investment proposition for them, giving them greater understanding of how and where they are invested.”

Dynamic Planner, the UK’s preferred digital risk profiling and asset allocation-led investment service, today announces a three year, £5m technology investment into the next generation of Dynamic Planner – ‘Dynamic Planner Elements’.

Dynamic Planner Elements will future-proof advice firms in an increasingly demanding and technology driven market. It is being delivered through a rolling programme of upgrades with the first release launched today at the company’s Annual Conference in Manchester.

Dynamic Planner Elements

Ben Goss, CEO, Dynamic Planner said: “Dynamic Planner Elements will future-proof advice firms in an increasingly demanding and technology driven financial planning market. We have a proven track record of a decade and a half behind us and are trusted by more than 6,500 financial planners.

“Through an extensive 18-month research phase our clients told us they critically needed three things to tackle today’s challenges as well as prepare for the future:

  1. To meet the higher bar for ensuring investment suitability set by MiFID II.
  2. To demonstrate the value they bring to clients more clearly, particularly post MiFID II charge disclosures in more volatile markets.
  3. To use tech to significantly increase the efficiency of their operations and support digital collaboration with colleagues and clients.”

Ben Goss continued: “What we are announcing today is the largest single investment in our 15-year history. The Elements programme is a key part of strategy to scale our position as firms’ number one service for ensuring investment suitability while delivering on our vision of seeing suitable advice and investments available to all.”

The first release in the Elements programme covers the Client Review Process and is being launched today after a year in development. With annual suitability reviews now a regulatory requirement under MiFID II advice firms are under pressure to deliver them efficiently and in a way which demonstrates their value in the context of greater fee disclosure and frequently lower portfolio values than a year ago. The new Elements Client Review Process will ensure firms can do this without leaving Dynamic Planner and:

Development of Dynamic Planner Elements:

Dynamic Planner Elements has been built with advisers for advisers and today’s launch, the first in a rolling programme of upgrades over the next two years, is the culmination of 12 months of development work. A close group of advice firms have been involved in the design and test of this first release. Annual Conference attendees will be invited to participate in an Early Adopter Programme prior to a general release of Dynamic Planner Elements later in the year. All early adopters will also be given the opportunity to input further into the Dynamic Planner Elements road map, ensuring they are a part of its evolution before access is broadened to the wider market.

The Manchester Dynamic Planner Annual Conference takes place today and hears from a selection of the UK’s top CIOs including Marcus Brooks from Schroders and Emeil van den Heiligenberg from Legal & General in the CIO Panel debate. Gavin Esler, the journalist and broadcaster will deliver the conference’s economic and political keynote. The Dynamic Planner London Conference takes place in two weeks’ time on the 6th February.

In the latter stages of 2018, Dynamic Planner extended its fund analysis to 49 asset classes, enabling advisers to access institutional level asset analysis before recommending suitable solutions to their clients.

More information can be found on Dynamic Planner’s website:


Media Enquiries:
Joanne Macklin
PR Manager
Dynamic Planner
07813 192909